{"id":35661845,"date":"2025-12-05T15:56:37","date_gmt":"2025-12-05T14:56:37","guid":{"rendered":"https:\/\/myallmeeting.com\/?post_type=article&#038;p=35661845"},"modified":"2025-12-05T15:56:41","modified_gmt":"2025-12-05T14:56:41","slug":"sustentavel-por-natureza-como-a-accor-esta-a-moldar-o-futuro-das-reunioes-e-eventos-responsaveis","status":"publish","type":"article","link":"https:\/\/www.myallmeeting.com\/pt-pt\/article\/sustentavel-por-natureza-como-a-accor-esta-a-moldar-o-futuro-das-reunioes-e-eventos-responsaveis\/","title":{"rendered":"Sustent\u00e1vel por natureza: como a Accor est\u00e1 a moldar o futuro das reuni\u00f5es e eventos respons\u00e1veis"},"content":{"rendered":"<!-- START OF : Composant : block-periscope-theme-section-composant-25-texte-cta-2-images.php -->\n<div class=\"tcta2ia bg-white fs-wysiwyg mb-lg-12\" data-component=\"25-texte-cta-2-images\">\n\t<div class=\"tcta2ia__top\">\n\t\t<div class=\"container-fluid\" style=\"--bs-gutter-x: 0\">\n\t\t\t<div class=\"row\" style=\"--bs-gutter-x: 0\">\n\t\t\t\t<div class=\"col-lg-8\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"bloc-mise-en-avant__top__left\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.myallmeeting.com\/wp-content\/uploads\/2025\/12\/Image-principale-11.png\" class=\"pe-2 pe-lg-0\" width=\"1268\" height=\"846\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"tcta2ia__bottom d-none d-lg-block pb-12 pt-lg-9 pb-lg-0 pe-lg-10\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"fs-20 fs-lg-32 fw-semibold\">Do compromisso \u00e0 pr\u00e1tica<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fs-wysiwyg\"><p>A estrat\u00e9gia ESG da Accor \u00e9 mais do que um conjunto de objetivos de sustentabilidade, \u00e9 uma abordagem orientadora que molda cada encontro que ajudamos a criar. Estabelecemos objetivos claros: reduzir as emiss\u00f5es de CO\u2082 em 46% at\u00e9 2030 e alcan\u00e7ar a neutralidade de carbono at\u00e9 2050. Ambicioso, sim, mas baseado em a\u00e7\u00f5es di\u00e1rias e tang\u00edveis. Mais de 60% dos nossos hot\u00e9is j\u00e1 est\u00e3o a monitorizar a sua pegada de carbono e mais de 1400 obtiveram certifica\u00e7\u00e3o de responsabilidade ecol\u00f3gica. Passo a passo, esses compromissos est\u00e3o a transformar a forma como recebemos os nossos h\u00f3spedes. Desde ilumina\u00e7\u00e3o economizadora de energia e sistemas de temperatura inteligentes at\u00e9 energia renov\u00e1vel a alimentar os nossos espa\u00e7os de reuni\u00f5es, a sustentabilidade est\u00e1 a tornar-se parte do ritmo di\u00e1rio do MICE na Accor, integrada na experi\u00eancia em vez de ser um complemento.<\/p>\n<p>O resultado \u00e9 subtil, mas significativo. Um espa\u00e7o que parece mais leve, mais fresco, mais intencional &#8211; prova de que a sustentabilidade n\u00e3o precisa de se anunciar em voz alta para ser sentida profundamente. Para os organizadores de eventos, isso significa reservar um local que j\u00e1 fez as contas &#8211; onde pode confiar que cada watt, litro e escolha de material foi feito de forma respons\u00e1vel, para que se sinta bem com o seu evento do in\u00edcio ao fim.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"d-flex flex-column flex-lg-row align-items-center gap-5 gap-lg-8 justify-content-between\">\n\t\t\t\t\t\t\t<div class=\"fs-20 fs-lg-26 fw-semibold lh-xs\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"col-lg-4\">\n\t\t\t\t\t<div class=\"tcta2ia__top__right t-0 r-0 bg-primary text-white pt-4 pb-4 px-2 pt-lg-8 pb-lg-16 px-lg-11 pb-xl-30\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"unna fs-36 fs-lg-51 fs-xl-75 fs-italic fw-normal text-secondary\">Sustent\u00e1vel por natureza: como a Accor est\u00e1 a moldar o futuro das reuni\u00f5es e eventos respons\u00e1veis<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-white fs-18 fs-lg-20 fs-xl-28 text-original-case\">Est\u00e1 a surgir uma nova gera\u00e7\u00e3o de espa\u00e7os para reuni\u00f5es, onde a forma como nos reunimos reflete um compromisso mais amplo com pr\u00e1ticas sustent\u00e1veis e bem pensadas. \u00c9 onde a colabora\u00e7\u00e3o, a conex\u00e3o e a responsabilidade se unem. O setor de reuni\u00f5es e eventos, antes definido pela escala e pelo espet\u00e1culo, est\u00e1 a ser redefinido pelo prop\u00f3sito.<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fs-wysiwyg mb-4 fs-lg-16 fs-xl-20\"><p>Para as empresas de hoje, o sucesso n\u00e3o \u00e9 medido apenas pela participa\u00e7\u00e3o ou pelos aplausos. \u00c9 medido pelo impacto. Quanta energia foi utilizada? Qual foi a dist\u00e2ncia percorrida pelos convidados? Mesmo perguntas simples, como o que acontece com as sobras, est\u00e3o a tornar-se considera\u00e7\u00f5es importantes para o planeamento de eventos.<\/p>\n<p>Da Mercure \u00e0 M\u00f6venpick, da SLS \u00e0 Banyan Tree, estamos a redefinir o que o MICE pode ser. J\u00e1 n\u00e3o \u00e9 uma quest\u00e3o de log\u00edstica e hor\u00e1rios, est\u00e1 a evoluir para um espa\u00e7o onde a inten\u00e7\u00e3o lidera o caminho, reunindo pessoas e criando um impacto duradouro. E quando se organizam milhares de encontros todos os dias, essas escolhas individuais tornam-se uma for\u00e7a para uma mudan\u00e7a real.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"m-0\"><img decoding=\"async\" src=\"https:\/\/www.myallmeeting.com\/wp-content\/uploads\/2025\/12\/Image-2-haute-basse-53.png\" class=\"position-relative l-0\" width=\"633\" height=\"398\" alt=\"\" loading=\"lazy\" \/><\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"tcta2ia__bottom d-lg-none pb-12 py-lg-9 pe-lg-10\">\n\t\t\t\t<div class=\"h2 fs-20 fs-lg-32 fw-semibold\">Do compromisso \u00e0 pr\u00e1tica<\/div>\n\t\t\t\t\t\t<div class=\"fs-wysiwyg\"><p>A estrat\u00e9gia ESG da Accor \u00e9 mais do que um conjunto de objetivos de sustentabilidade, \u00e9 uma abordagem orientadora que molda cada encontro que ajudamos a criar. Estabelecemos objetivos claros: reduzir as emiss\u00f5es de CO\u2082 em 46% at\u00e9 2030 e alcan\u00e7ar a neutralidade de carbono at\u00e9 2050. Ambicioso, sim, mas baseado em a\u00e7\u00f5es di\u00e1rias e tang\u00edveis. Mais de 60% dos nossos hot\u00e9is j\u00e1 est\u00e3o a monitorizar a sua pegada de carbono e mais de 1400 obtiveram certifica\u00e7\u00e3o de responsabilidade ecol\u00f3gica. Passo a passo, esses compromissos est\u00e3o a transformar a forma como recebemos os nossos h\u00f3spedes. Desde ilumina\u00e7\u00e3o economizadora de energia e sistemas de temperatura inteligentes at\u00e9 energia renov\u00e1vel a alimentar os nossos espa\u00e7os de reuni\u00f5es, a sustentabilidade est\u00e1 a tornar-se parte do ritmo di\u00e1rio do MICE na Accor, integrada na experi\u00eancia em vez de ser um complemento.<\/p>\n<p>O resultado \u00e9 subtil, mas significativo. Um espa\u00e7o que parece mais leve, mais fresco, mais intencional &#8211; prova de que a sustentabilidade n\u00e3o precisa de se anunciar em voz alta para ser sentida profundamente. Para os organizadores de eventos, isso significa reservar um local que j\u00e1 fez as contas &#8211; onde pode confiar que cada watt, litro e escolha de material foi feito de forma respons\u00e1vel, para que se sinta bem com o seu evento do in\u00edcio ao fim.<\/p>\n<\/div>\n\t\t\t\t<div class=\"d-flex flex-column flex-lg-row align-items-center gap-5 gap-lg-8 justify-content-between\">\n\t\t\t<div class=\"fs-20 fs-lg-26 fw-semibold lh-xs\"><\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- END OF : Composant : block-periscope-theme-section-composant-25-texte-cta-2-images.php -->\n\n\n<!-- START OF : Composant : block-periscope-theme-section-composant-26-textes-slider-cta.php -->\n<div class=\"t3icta bg-white pb-12 mb-9 fs-wysiwyg\" data-component=\"26-textes-3-images-cta\">\n\t<div class=\"t3icta__top position-relative\">\n\t\t<div class=\"container-fluid\" style=\"--bs-gutter-x: 0\">\n\t\t\t<div class=\"row\" style=\"--bs-gutter-x: 0\">\n\t\t\t\t\t\t\t\t<div class=\"col-lg-6\">\n\t\t\t\t\t<div class=\"t3icta__slider\">\n\t\t\t\t\t\t<div class=\"splide\">\n\t\t\t\t\t\t\t<div class=\"splide__track\">\n\t\t\t\t\t\t\t\t<div class=\"splide__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"splide__slide\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.myallmeeting.com\/wp-content\/uploads\/2025\/12\/Image-slider-2025-12-01T191429.362.png\" width=\"953\" height=\"600\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"splide__slide\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.myallmeeting.com\/wp-content\/uploads\/2025\/12\/Image-slider-2025-12-01T191440.018.png\" width=\"953\" height=\"600\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"splide__slide\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.myallmeeting.com\/wp-content\/uploads\/2025\/12\/Image-slider-2025-12-01T191451.738.png\" width=\"953\" height=\"600\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"splide__slide\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.myallmeeting.com\/wp-content\/uploads\/2025\/12\/Image-slider-2025-12-01T191501.510.png\" width=\"953\" height=\"600\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"splide__slide\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.myallmeeting.com\/wp-content\/uploads\/2025\/12\/Image-slider-2025-12-01T191512.571.png\" width=\"953\" height=\"600\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"splide__arrows d-none d-lg-block\">\n\t\t\t\t\t\t\t\t<button class=\"splide__arrow splide__arrow--prev px-lg-3 py-lg-4 px-xl-4 py-xl-5 px-xxl-5 py-xxl-7 position-absolute l-0 bg-white border-0\">\n\t\t\t\t\t\t\t\t\t<svg width=\"14\" height=\"27\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t<use xlink:href=\"https:\/\/www.myallmeeting.com\/wp-content\/themes\/accor\/assets\/images\/sprite.svg#slider-prev\"><\/use>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t<button class=\"splide__arrow splide__arrow--next px-lg-3 py-lg-4 px-xl-4 py-xl-5 px-xxl-5 py-xxl-7 position-absolute r-0 bg-white border-0\">\n\t\t\t\t\t\t\t\t\t<svg width=\"14\" height=\"27\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t<use xlink:href=\"https:\/\/www.myallmeeting.com\/wp-content\/themes\/accor\/assets\/images\/sprite.svg#slider-prev\"><\/use>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"col-lg-6\">\n\t\t\t\t\t<div class=\"t3icta__top_right mb-lg-14 px-2 py-9 px-lg-11 py-lg-0\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<h2 class=\"fs-20 fs-lg-23 fs-xl-27 fs-xxl-30 fw-semibold\">Inova\u00e7\u00e3o por tr\u00e1s da experi\u00eancia<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"fs-wysiwyg\">\n\t\t\t\t\t\t\t<p>A mudan\u00e7a para eventos sustent\u00e1veis n\u00e3o tem a ver com sacrif\u00edcio, mas sim com sistemas mais inteligentes. Um dos exemplos mais impactantes \u00e9 <strong>a<\/strong> nossa <strong>Calculadora de Carbono L\u00edquido Zero para Eventos<\/strong>, uma nova ferramenta que permite aos organizadores medir e compensar a pegada das suas reuni\u00f5es, desde o consumo de energia at\u00e9 ao catering e \u00e0s viagens.<\/p>\n<p>Saber exatamente o que o seu evento emite significa \u00a0 que pode tomar decis\u00f5es melhores, mais r\u00e1pidas e mais ecol\u00f3gicas. E \u00e9 isso que os clientes de hoje esperam: 54% dos parceiros corporativos agora classificam a redu\u00e7\u00e3o de carbono como sua prioridade n\u00famero um em RSE ao selecionar locais.<\/p>\n<p>A resposta da Accor tem sido oferecer-lhes op\u00e7\u00f5es que tornam a sustentabilidade simples e bonita.<\/p>\n<p>&nbsp;<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"t3icta__bottom bg-beige\">\n\t\t<div class=\"container-fluid\" style=\"--bs-gutter-x: 0\">\n\t\t\t<div class=\"row\" style=\"--bs-gutter-x: 0\">\n\t\t\t\t<div class=\"col-lg-5 offset-lg-1\">\n\t\t\t\t\t<div class=\"t3icta__bottom__left\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.myallmeeting.com\/wp-content\/uploads\/2025\/12\/Image-2-haute-basse-55.png\" class=\"w-100 d-lg-none\" width=\"633\" height=\"398\" alt=\"\" loading=\"lazy\" \/> <!-- Ce sont les 2 m\u00eames images : ID 0 -->\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"px-2 py-9 px-lg-0 py-lg-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"fs-wysiwyg mb-lg-15\">\n\t\t\t\t\t\t\t\t<p>No <strong>Sofitel London St James<\/strong>, os h\u00f3spedes re\u00fanem-se em sal\u00f5es totalmente alimentados por energia renov\u00e1vel, dentro de um hotel certificado pela Green Key e pela EarthCheck Silver.<\/p>\n<p>Em Abu Dhabi, <strong>o Fairmont Bab Al Bahr <\/strong>tornou-se a primeira propriedade do Grupo a obter a certifica\u00e7\u00e3o Green Globe, integrando o abastecimento local e a gest\u00e3o de recursos em todas as reuni\u00f5es que organiza.<\/p>\n<p>Entretanto, no <strong>ibis Styles Paris Meteor Avenue d&#8217;Italie<\/strong>, a criatividade e a inclus\u00e3o andam de m\u00e3os dadas: desde parcerias de compostagem com <em>a Les Alchimistes <\/em>at\u00e9 colabora\u00e7\u00f5es com empresas locais que empregam pessoas com defici\u00eancia.<\/p>\n<p>Cada hotel oferece um palco diferente, mas a mesma hist\u00f3ria: a sustentabilidade como uma experi\u00eancia vivida, n\u00e3o uma frase num folheto.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"t3icta__bottom__img1 d-none d-lg-block text-end ms-lg-auto\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.myallmeeting.com\/wp-content\/uploads\/2025\/12\/Image-2-haute-basse-55.png\" width=\"633\" height=\"398\" alt=\"\" loading=\"lazy\" \/> <!-- Ce sont les 2 m\u00eames images : ID 1 -->\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"col-lg-5\">\n\t\t\t\t\t<div class=\"ps-lg-10\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.myallmeeting.com\/wp-content\/uploads\/2025\/12\/Image-2-haute-basse-56.png\" class=\"t3icta__bottom__img0 position-relative d-none d-lg-block mb-15\" width=\"633\" height=\"398\" alt=\"\" loading=\"lazy\" \/> <!-- Ce sont les 2 m\u00eames images : ID 0 -->\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"px-2 px-lg-0 mb-9\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h2 class=\"fs-20 fs-lg-23 fs-xl-27 fs-xxl-30 fw-semibold\">Abastecimento local, pensamento global<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fs-wysiwyg\">\n\t\t\t\t\t\t\t\t<p>Em parceria com <strong>a WWF<\/strong>, estamos a repensar a forma como os eventos se alimentam. Os menus est\u00e3o a tornar-se mais vegetais e amigos do oceano, constru\u00eddos em torno de ingredientes que celebram os sabores locais, ao mesmo tempo que t\u00eam um impacto reduzido no planeta. E quando a refei\u00e7\u00e3o termina, nada se desperdi\u00e7a &#8211; os alimentos s\u00e3o reutilizados, compostados ou partilhados atrav\u00e9s da Too Good To Go e de bancos alimentares locais. At\u00e9 os detalhes mais pequenos evolu\u00edram: as garrafas de pl\u00e1stico e os talheres foram substitu\u00eddos por vidro, bambu e papel.<\/p>\n<p>Pequenos gestos, multiplicados por milhares de eventos, criam uma diferen\u00e7a tang\u00edvel todos os dias. E al\u00e9m da mesa de jantar, a mesma mentalidade molda tudo, desde os elementos essenciais do evento at\u00e9 a forma como cada ambiente \u00e9 cuidadosamente montado \u2014 menos desperd\u00edcio, mais inten\u00e7\u00e3o.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"t3icta__bottom__img1 d-lg-none mx-auto\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.myallmeeting.com\/wp-content\/uploads\/2025\/12\/Image-2-haute-basse-56.png\" width=\"633\" height=\"398\" alt=\"\" loading=\"lazy\" \/> <!-- Ce sont les 2 m\u00eames images : ID 1 -->\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<\/div>\n<!-- END OF : Composant : block-periscope-theme-section-composant-26-textes-slider-cta.php -->\n\n\n<!-- START OF : Composant : block-periscope-theme-section-composant-33-texte-image.php -->\n<!-- INVERSE -->\n<div class=\"text-image fs-wysiwyg mb-8 mb-lg-12\" data-component=\"33-texte-image\" data-reverse=\"oui\">\n\t<div class=\"container-fluid\" style=\"--bs-gutter-x: 0\">\n\t\t<div class=\"row\" style=\"--bs-gutter-x: 0\">\n\t\t\t<div class=\"col-lg-6\">\n\t\t\t\t<div class=\"text-image__content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"fw-semibold lh-xs fs-20 fs-lg-32 ls--25 mb-5\">As pessoas no centro<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fs-wysiwyg\">\n\t\t\t\t\t\t<p>No centro de tudo est\u00e3o as pessoas que tornam os eventos poss\u00edveis. Os 330 000 Heartists\u00ae da Accor s\u00e3o a for\u00e7a silenciosa por tr\u00e1s da nossa transforma\u00e7\u00e3o e e sustent\u00e1vel. Atrav\u00e9s de programas como <em>a School for Change<\/em>, as equipas aprendem a integrar pr\u00e1ticas respons\u00e1veis na estrutura de cada evento. Desde a cria\u00e7\u00e3o de espa\u00e7os energeticamente eficientes at\u00e9 ao aconselhamento dos clientes sobre op\u00e7\u00f5es ecologicamente conscientes.<\/p>\n<p>O cora\u00e7\u00e3o da sustentabilidade de um hotel muitas vezes est\u00e1 mesmo \u00e0 sua porta. Ao colaborar com empresas sociais locais, trabalhamos ativamente para elevar grupos sub-representados e criar empregos inclusivos\u00a0 . \u00c9 um passo crucial que fundamenta a ideia de que sustentabilidade significa cuidar das pessoas, n\u00e3o apenas do ambiente. E como o mundo MICE prospera com a colabora\u00e7\u00e3o, \u00e9 esse fator humano, os valores e o impacto partilhados, que elevam um evento a uma verdadeira conquista coletiva.<\/p>\n<p>&nbsp;<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>    \n\t\t\t    \n\t\t\t<div class=\"col-lg-6 order-first order-lg-last mb-7 mb-lg-0\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.myallmeeting.com\/wp-content\/uploads\/2025\/12\/Image-seule-20-952x600.png\" width=\"953\" height=\"600\" alt=\"\" loading=\"lazy\" class=\"w-100\" \/>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- END OF : Composant : block-periscope-theme-section-composant-33-texte-image.php -->\n\n\n<!-- START OF : Composant : block-periscope-theme-section-composant-26-textes-slider-cta.php -->\n<div class=\"t3icta bg-white pb-12 mb-9 fs-wysiwyg\" data-component=\"26-textes-3-images-cta\">\n\t<div class=\"t3icta__top position-relative\">\n\t\t<div class=\"container-fluid\" style=\"--bs-gutter-x: 0\">\n\t\t\t<div class=\"row\" style=\"--bs-gutter-x: 0\">\n\t\t\t\t\t\t\t\t<div class=\"col-lg-6\">\n\t\t\t\t\t<div class=\"t3icta__slider\">\n\t\t\t\t\t\t<div class=\"splide\">\n\t\t\t\t\t\t\t<div class=\"splide__track\">\n\t\t\t\t\t\t\t\t<div class=\"splide__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"splide__slide\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.myallmeeting.com\/wp-content\/uploads\/2025\/12\/Image-slider-2025-12-01T194257.414.png\" width=\"953\" height=\"600\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"splide__slide\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.myallmeeting.com\/wp-content\/uploads\/2025\/12\/Image-slider-2025-12-01T194303.857.png\" width=\"953\" height=\"600\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"splide__slide\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.myallmeeting.com\/wp-content\/uploads\/2025\/12\/Image-slider-2025-12-01T194320.644.png\" width=\"953\" height=\"600\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"splide__slide\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.myallmeeting.com\/wp-content\/uploads\/2025\/12\/Image-slider-2025-12-01T194330.692.png\" width=\"953\" height=\"600\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"splide__slide\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.myallmeeting.com\/wp-content\/uploads\/2025\/12\/Image-slider-2025-12-01T194340.435.png\" width=\"953\" height=\"600\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"splide__arrows d-none d-lg-block\">\n\t\t\t\t\t\t\t\t<button class=\"splide__arrow splide__arrow--prev px-lg-3 py-lg-4 px-xl-4 py-xl-5 px-xxl-5 py-xxl-7 position-absolute l-0 bg-white border-0\">\n\t\t\t\t\t\t\t\t\t<svg width=\"14\" height=\"27\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t<use xlink:href=\"https:\/\/www.myallmeeting.com\/wp-content\/themes\/accor\/assets\/images\/sprite.svg#slider-prev\"><\/use>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t<button class=\"splide__arrow splide__arrow--next px-lg-3 py-lg-4 px-xl-4 py-xl-5 px-xxl-5 py-xxl-7 position-absolute r-0 bg-white border-0\">\n\t\t\t\t\t\t\t\t\t<svg width=\"14\" height=\"27\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t<use xlink:href=\"https:\/\/www.myallmeeting.com\/wp-content\/themes\/accor\/assets\/images\/sprite.svg#slider-prev\"><\/use>\n\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"col-lg-6\">\n\t\t\t\t\t<div class=\"t3icta__top_right mb-lg-14 px-2 py-9 px-lg-11 py-lg-0\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<h2 class=\"fs-20 fs-lg-23 fs-xl-27 fs-xxl-30 fw-semibold\">O futuro das reuni\u00f5es sustent\u00e1veis<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"fs-wysiwyg\">\n\t\t\t\t\t\t\t<p>A pr\u00f3xima gera\u00e7\u00e3o de espa\u00e7os para reuni\u00f5es j\u00e1 est\u00e1 aqui. Novas inaugura\u00e7\u00f5es como <strong>JO&amp;JOE <\/strong>e <strong>TRIBE Auckland<\/strong>, com estreia em 2025, foram projetadas desde o in\u00edcio para eventos colaborativos e de baixo carbono. S\u00e3o locais constru\u00eddos para oferecer flexibilidade e conex\u00e3o, alimentados por energia renov\u00e1vel e guiados por um prop\u00f3sito.<\/p>\n<p>A tecnologia est\u00e1 a impulsionar a pr\u00f3xima fronteira. Atrav\u00e9s de parcerias com inovadores como <strong>a Fullsoon<\/strong>, a Accor est\u00e1 a usar IA para medir a pegada de carbono dos menus em tempo real, dando aos chefs o poder de criar pratos t\u00e3o sustent\u00e1veis quanto memor\u00e1veis. E com <em>o<\/em> nosso <em>Relat\u00f3rio de Impacto Accor<\/em> anual, os clientes t\u00eam total visibilidade do nosso progresso, mantendo a transpar\u00eancia no centro da nossa jornada ESG.<\/p>\n<p>\u00c9 assim que se apresenta o futuro do MICE: conectado, consciente e criativamente respons\u00e1vel.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"t3icta__bottom bg-beige\">\n\t\t<div class=\"container-fluid\" style=\"--bs-gutter-x: 0\">\n\t\t\t<div class=\"row\" style=\"--bs-gutter-x: 0\">\n\t\t\t\t<div class=\"col-lg-5 offset-lg-1\">\n\t\t\t\t\t<div class=\"t3icta__bottom__left\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.myallmeeting.com\/wp-content\/uploads\/2025\/12\/Image-2-haute-basse-57.png\" class=\"w-100 d-lg-none\" width=\"633\" height=\"398\" alt=\"\" loading=\"lazy\" \/> <!-- Ce sont les 2 m\u00eames images : ID 0 -->\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"px-2 py-9 px-lg-0 py-lg-0\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h2 class=\"fs-20 fs-lg-23 fs-xl-27 fs-xxl-30 fw-semibold\">Onde cada reuni\u00e3o \u00e9 importante<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"fs-wysiwyg mb-lg-15\">\n\t\t\t\t\t\t\t\t<p>O que torna uma reuni\u00e3o significativa hoje em dia n\u00e3o \u00e9 apenas o que \u00e9 dito, mas como ela \u00e9 organizada.<\/p>\n<p>Na Accor, a nossa abordagem ao MICE combina excel\u00eancia operacional com cuidado genu\u00edno pelo mundo \u00e0 nossa volta, para que cada encontro, desde uma confer\u00eancia global a um workshop de equipa local, deixe uma pegada mais leve e uma impress\u00e3o mais forte.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"t3icta__bottom__img1 d-none d-lg-block text-end ms-lg-auto\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.myallmeeting.com\/wp-content\/uploads\/2025\/12\/Image-2-haute-basse-57.png\" width=\"633\" height=\"398\" alt=\"\" loading=\"lazy\" \/> <!-- Ce sont les 2 m\u00eames images : ID 1 -->\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"col-lg-5\">\n\t\t\t\t\t<div class=\"ps-lg-10\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.myallmeeting.com\/wp-content\/uploads\/2025\/12\/Image-2-haute-basse-58.png\" class=\"t3icta__bottom__img0 position-relative d-none d-lg-block mb-15\" width=\"633\" height=\"398\" alt=\"\" loading=\"lazy\" \/> <!-- Ce sont les 2 m\u00eames images : ID 0 -->\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"px-2 px-lg-0 mb-9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fs-wysiwyg\">\n\t\t\t\t\t\t\t\t<p>Organizar eventos de forma respons\u00e1vel n\u00e3o \u00e9 uma tend\u00eancia ou uma tarefa a cumprir; \u00e9 a base da hospitalidade moderna. Porque quando as pessoas se re\u00fanem com um objetivo, as ideias fluem mais rapidamente, as liga\u00e7\u00f5es tornam-se mais profundas e o impacto dura mais tempo.<\/p>\n<p>Por isso, da pr\u00f3xima vez que entrar numa sala de reuni\u00f5es da Accor, pare um momento para observar o que o rodeia: a luz acima, a refei\u00e7\u00e3o no seu prato, a atmosfera e e na sala. Cada detalhe faz parte de uma hist\u00f3ria maior: uma hist\u00f3ria em que o progresso n\u00e3o \u00e9 prometido, \u00e9 praticado.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"t3icta__bottom__img1 d-lg-none mx-auto\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.myallmeeting.com\/wp-content\/uploads\/2025\/12\/Image-2-haute-basse-58.png\" width=\"633\" height=\"398\" alt=\"\" loading=\"lazy\" \/> <!-- Ce sont les 2 m\u00eames images : ID 1 -->\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<\/div>\n<!-- END OF : Composant : block-periscope-theme-section-composant-26-textes-slider-cta.php -->\n","protected":false},"excerpt":{"rendered":"<p>Est\u00e1 a surgir uma nova gera\u00e7\u00e3o de espa\u00e7os para reuni\u00f5es, onde a forma como nos reunimos reflete um compromisso mais amplo com pr\u00e1ticas sustent\u00e1veis e bem pensadas.<\/p>\n","protected":false},"featured_media":35660404,"menu_order":0,"template":"","periscope_categorie_tax":[],"class_list":["post-35661845","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<title>Sustent\u00e1vel por natureza: como a Accor est\u00e1 a moldar o futuro das reuni\u00f5es e eventos respons\u00e1veis - 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