{"id":21854291,"date":"2025-07-18T14:58:08","date_gmt":"2025-07-18T12:58:08","guid":{"rendered":"https:\/\/myallmeeting.com\/?post_type=article&#038;p=21854291"},"modified":"2025-07-18T14:58:11","modified_gmt":"2025-07-18T12:58:11","slug":"como-a-accor-esta-a-transformar-o-mice-com-compromissos-esg","status":"publish","type":"article","link":"https:\/\/www.myallmeeting.com\/pt-pt\/article\/como-a-accor-esta-a-transformar-o-mice-com-compromissos-esg\/","title":{"rendered":"Como a Accor est\u00e1 a transformar o MICE com compromissos ESG"},"content":{"rendered":"<!-- START OF : Composant : block-periscope-theme-section-composant-25-texte-cta-2-images.php -->\n<div class=\"tcta2ia bg-white fs-wysiwyg mb-lg-12\" data-component=\"25-texte-cta-2-images\">\n\t<div class=\"tcta2ia__top\">\n\t\t<div class=\"container-fluid\" style=\"--bs-gutter-x: 0\">\n\t\t\t<div class=\"row\" style=\"--bs-gutter-x: 0\">\n\t\t\t\t<div class=\"col-lg-8\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"bloc-mise-en-avant__top__left\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.myallmeeting.com\/wp-content\/uploads\/2025\/07\/ESG-symbol-ACCOR.png\" class=\"pe-2 pe-lg-0\" width=\"1268\" height=\"846\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"tcta2ia__bottom d-none d-lg-block pb-12 pt-lg-9 pb-lg-0 pe-lg-10\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"fs-20 fs-lg-32 fw-semibold\">Certifica\u00e7\u00e3o ecol\u00f3gica: Um passo fundamental para reuni\u00f5es sustent\u00e1veis <\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fs-wysiwyg\"><p><span data-contrast=\"auto\">A nossa dedica\u00e7\u00e3o \u00e0 sustentabilidade \u00e9 evidente no n\u00famero crescente dos nossos hot\u00e9is com certifica\u00e7\u00e3o ecol\u00f3gica. No final de dezembro de 2024, <\/span><b><span data-contrast=\"auto\">34% das propriedades da Accor na Europa e Norte de \u00c1frica (ENA) (1.016 hot\u00e9is) tinham obtido a certifica\u00e7\u00e3o ecol\u00f3gica<\/span><\/b><span data-contrast=\"auto\">, enquanto outros <\/span><b><span data-contrast=\"auto\">7% (208 hot\u00e9is) estavam em processo de certifica\u00e7\u00e3o<\/span><\/b><span data-contrast=\"auto\">. Atingiremos <\/span><b><span data-contrast=\"auto\">55% at\u00e9 ao final de 2025.<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Uma parte fundamental desta conquista \u00e9 a certifica\u00e7\u00e3o <\/span><b><span data-contrast=\"auto\">Green Key<\/span><\/b><span data-contrast=\"auto\">, que representa <\/span><b><span data-contrast=\"auto\">96% dos nossos hot\u00e9is ENA certificados<\/span><\/b><span data-contrast=\"auto\">. Este r\u00f3tulo, reconhecido a n\u00edvel mundial, garante que os hot\u00e9is cumprem crit\u00e9rios ambientais rigorosos, nomeadamente em mat\u00e9ria de conserva\u00e7\u00e3o de energia, efici\u00eancia h\u00eddrica, redu\u00e7\u00e3o de res\u00edduos e gest\u00e3o respons\u00e1vel de recursos. Mas o que \u00e9 que isto significa para os clientes MICE?<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"d-flex flex-column flex-lg-row align-items-center gap-5 gap-lg-8 justify-content-between\">\n\t\t\t\t\t\t\t<div class=\"fs-20 fs-lg-26 fw-semibold lh-xs\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"col-lg-4\">\n\t\t\t\t\t<div class=\"tcta2ia__top__right t-0 r-0 bg-primary text-white pt-4 pb-4 px-2 pt-lg-8 pb-lg-16 px-lg-11 pb-xl-30\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"unna fs-36 fs-lg-51 fs-xl-75 fs-italic fw-normal text-secondary\">Como a Accor est\u00e1 a transformar o MICE com compromissos ESG<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"text-white fs-18 fs-lg-20 fs-xl-28 text-original-case\">A sustentabilidade tornou-se uma for\u00e7a motriz no sector das reuni\u00f5es, incentivos, confer\u00eancias e exposi\u00e7\u00f5es (MICE).<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fs-wysiwyg mb-4 fs-lg-16 fs-xl-20\"><p><span data-contrast=\"auto\">\u00c0 medida que as empresas e os organizadores de eventos procuram locais que se alinhem com os seus valores ambientais, sociais e de governa\u00e7\u00e3o (ESG), a Accor est\u00e1 a responder ao desafio. Como pioneira na hospitalidade respons\u00e1vel, estamos a redefinir o futuro do MICE com o nosso forte compromisso com a certifica\u00e7\u00e3o ecol\u00f3gica, a redu\u00e7\u00e3o de carbono e as opera\u00e7\u00f5es sustent\u00e1veis.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Com a ind\u00fastria hoteleira a representar uma parte significativa do consumo global de recursos, tornou-se crucial para os hot\u00e9is integrar pr\u00e1ticas respons\u00e1veis nas suas opera\u00e7\u00f5es. Os clientes j\u00e1 n\u00e3o procuram apenas instala\u00e7\u00f5es topo de gama; querem que a sustentabilidade esteja no centro das suas reuni\u00f5es e eventos. Na Accor, compreendemos esta mudan\u00e7a e estamos a implementar ativamente estrat\u00e9gias que permitem \u00e0s empresas organizar eventos com impacto sem comprometer as suas responsabilidades ambientais.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"m-0\"><img decoding=\"async\" src=\"https:\/\/www.myallmeeting.com\/wp-content\/uploads\/2025\/07\/Sofitel-Legend-The-Grand-Amsterdam-633x398.jpg\" class=\"position-relative l-0\" width=\"633\" height=\"398\" alt=\"\" loading=\"lazy\" \/><\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"tcta2ia__bottom d-lg-none pb-12 py-lg-9 pe-lg-10\">\n\t\t\t\t<div class=\"h2 fs-20 fs-lg-32 fw-semibold\">Certifica\u00e7\u00e3o ecol\u00f3gica: Um passo fundamental para reuni\u00f5es sustent\u00e1veis <\/div>\n\t\t\t\t\t\t<div class=\"fs-wysiwyg\"><p><span data-contrast=\"auto\">A nossa dedica\u00e7\u00e3o \u00e0 sustentabilidade \u00e9 evidente no n\u00famero crescente dos nossos hot\u00e9is com certifica\u00e7\u00e3o ecol\u00f3gica. No final de dezembro de 2024, <\/span><b><span data-contrast=\"auto\">34% das propriedades da Accor na Europa e Norte de \u00c1frica (ENA) (1.016 hot\u00e9is) tinham obtido a certifica\u00e7\u00e3o ecol\u00f3gica<\/span><\/b><span data-contrast=\"auto\">, enquanto outros <\/span><b><span data-contrast=\"auto\">7% (208 hot\u00e9is) estavam em processo de certifica\u00e7\u00e3o<\/span><\/b><span data-contrast=\"auto\">. Atingiremos <\/span><b><span data-contrast=\"auto\">55% at\u00e9 ao final de 2025.<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Uma parte fundamental desta conquista \u00e9 a certifica\u00e7\u00e3o <\/span><b><span data-contrast=\"auto\">Green Key<\/span><\/b><span data-contrast=\"auto\">, que representa <\/span><b><span data-contrast=\"auto\">96% dos nossos hot\u00e9is ENA certificados<\/span><\/b><span data-contrast=\"auto\">. Este r\u00f3tulo, reconhecido a n\u00edvel mundial, garante que os hot\u00e9is cumprem crit\u00e9rios ambientais rigorosos, nomeadamente em mat\u00e9ria de conserva\u00e7\u00e3o de energia, efici\u00eancia h\u00eddrica, redu\u00e7\u00e3o de res\u00edduos e gest\u00e3o respons\u00e1vel de recursos. Mas o que \u00e9 que isto significa para os clientes MICE?<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<\/div>\n\t\t\t\t<div class=\"d-flex flex-column flex-lg-row align-items-center gap-5 gap-lg-8 justify-content-between\">\n\t\t\t<div class=\"fs-20 fs-lg-26 fw-semibold lh-xs\"><\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- END OF : Composant : block-periscope-theme-section-composant-25-texte-cta-2-images.php -->\n\n\n<!-- START OF : Composant : block-periscope-theme-section-composant-34-texte-image-slider.php -->\n<div class=\"text-image-slider fs-wysiwyg mb-8 mb-lg-12\" data-component=\"34-texte-image-slider\">\n\t<div class=\"container-fluid\" style=\"--bs-gutter-x: 0\">\n\t\t<div class=\"row\" style=\"--bs-gutter-x: 0\">\n\t\t\t<div class=\"col-lg-6\">\n\t\t\t\t<div class=\"text-image-slider__slider mb-7 mb-lg-12\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"splide\">\n\t\t\t\t\t\t<div class=\"splide__track\">\n\t\t\t\t\t\t\t<div class=\"splide__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"splide__slide\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.myallmeeting.com\/wp-content\/uploads\/2025\/07\/ESG-ACCOR-4-953x600.jpg\" width=\"953\" height=\"600\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"splide__slide\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.myallmeeting.com\/wp-content\/uploads\/2025\/07\/ESG-ACCOR-2-953x600.jpg\" width=\"953\" height=\"600\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"splide__slide\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.myallmeeting.com\/wp-content\/uploads\/2025\/07\/ESG-ACCOR-8-953x600.jpg\" width=\"953\" height=\"600\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"splide__arrows d-none d-lg-block\">\n\t\t\t\t\t\t\t<button class=\"splide__arrow splide__arrow--prev px-lg-3 py-lg-4 px-xl-4 py-xl-5 px-xxl-5 py-xxl-7 position-absolute l-0 bg-white border-0\">\n\t\t\t\t\t\t\t\t<svg width=\"14\" height=\"27\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t<use xlink:href=\"https:\/\/www.myallmeeting.com\/wp-content\/themes\/accor\/assets\/images\/sprite.svg#slider-prev\"><\/use>\n\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t<button class=\"splide__arrow splide__arrow--next px-lg-3 py-lg-4 px-xl-4 py-xl-5 px-xxl-5 py-xxl-7 position-absolute r-0 bg-white border-0\">\n\t\t\t\t\t\t\t\t<svg width=\"14\" height=\"27\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t<use xlink:href=\"https:\/\/www.myallmeeting.com\/wp-content\/themes\/accor\/assets\/images\/sprite.svg#slider-prev\"><\/use>\n\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"text-image-slider__content d-none d-lg-block\">\n\t\t\t\t\t<!-- M\u00eame image -->\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.myallmeeting.com\/wp-content\/uploads\/2025\/07\/ESG-ACCOR-5-633x398.jpg\" width=\"633\" height=\"398\" alt=\"\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"col-lg-6\">\n\t\t\t\t<div class=\"text-image-slider__content mb-7 mb-lg-0\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"fw-semibold lh-xs fs-20 fs-lg-32 ls--25 mb-5\">Como os hot\u00e9is com certifica\u00e7\u00e3o ecol\u00f3gica melhoram os eventos MICE <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fs-wysiwyg\">\n\t\t\t\t\t\t<p><span data-contrast=\"auto\">A certifica\u00e7\u00e3o ecol\u00f3gica n\u00e3o \u00e9 apenas uma quest\u00e3o de sustentabilidade &#8211; tamb\u00e9m melhora a qualidade e a efici\u00eancia das reuni\u00f5es e eventos. Os nossos hot\u00e9is implementam v\u00e1rias medidas que t\u00eam um impacto positivo na atividade MICE:<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Efici\u00eancia energ\u00e9tica:<\/span><\/b><span data-contrast=\"auto\"> As salas de reuni\u00f5es seguem diretrizes rigorosas de gest\u00e3o de energia. As luzes e os aparelhos el\u00e9ctricos desligam-se automaticamente quando o espa\u00e7o est\u00e1 desocupado e o ar condicionado ajusta-se quando as janelas ou portas est\u00e3o abertas.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Utiliza\u00e7\u00e3o sustent\u00e1vel da \u00e1gua: <\/span><\/b><span data-contrast=\"auto\">Sempre que a qualidade da \u00e1gua o permite, <\/span><b><span data-contrast=\"auto\">a \u00e1gua da torneira \u00e9 oferecida e promovida nas salas de reuni\u00f5es <\/span><\/b><span data-contrast=\"auto\">para reduzir os res\u00edduos de pl\u00e1stico. <\/span><span data-contrast=\"auto\">Quase todas as propriedades eliminaram completamente as garrafas de pl\u00e1stico de utiliza\u00e7\u00e3o \u00fanica, optando em vez disso por garrafas de vidro, esta\u00e7\u00f5es de recarga ou fontes de \u00e1gua.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Mobilidade verde: <\/span><\/b><span data-contrast=\"auto\">Todos os hot\u00e9is partilham informa\u00e7\u00f5es sobre alugueres de bicicletas ou op\u00e7\u00f5es de transportes p\u00fablicos locais, incentivando os participantes em eventos a <\/span><b><span data-contrast=\"auto\">viajar de forma sustent\u00e1vel<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Redu\u00e7\u00e3o de papel: <\/span><\/b><span data-contrast=\"auto\">Damos prioridade \u00e0s ferramentas digitais para reservas de eventos, materiais de confer\u00eancia e informa\u00e7\u00f5es aos h\u00f3spedes, minimizando a utiliza\u00e7\u00e3o de papel nas recep\u00e7\u00f5es, escrit\u00f3rios e espa\u00e7os de reuni\u00e3o.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Estas pr\u00e1ticas n\u00e3o s\u00f3 reduzem o nosso impacto ambiental, como tamb\u00e9m ajudam as organiza\u00e7\u00f5es a alinhar os seus eventos com os objectivos de responsabilidade social das empresas (RSE). Ao escolher um local com certifica\u00e7\u00e3o ecol\u00f3gica, as empresas demonstram um compromisso tang\u00edvel com a redu\u00e7\u00e3o da sua pegada de carbono e com um funcionamento respons\u00e1vel.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"text-center d-lg-none px-8\">\n\t\t\t\t\t<!-- M\u00eame image -->\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.myallmeeting.com\/wp-content\/uploads\/2025\/07\/ESG-ACCOR-5-633x398.jpg\" width=\"633\" height=\"398\" alt=\"\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>        \n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- END OF : Composant : block-periscope-theme-section-composant-34-texte-image-slider.php -->\n\n\n<!-- START OF : Composant : block-periscope-theme-section-composant-33-texte-image.php -->\n<!-- INVERSE -->\n<div class=\"text-image fs-wysiwyg mb-8 mb-lg-12\" data-component=\"33-texte-image\" data-reverse=\"oui\">\n\t<div class=\"container-fluid\" style=\"--bs-gutter-x: 0\">\n\t\t<div class=\"row\" style=\"--bs-gutter-x: 0\">\n\t\t\t<div class=\"col-lg-6\">\n\t\t\t\t<div class=\"text-image__content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"fw-semibold lh-xs fs-20 fs-lg-32 ls--25 mb-5\">A estrat\u00e9gia ESG da Accor: Para al\u00e9m da certifica\u00e7\u00e3o <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fs-wysiwyg\">\n\t\t\t\t\t\t<p><span data-contrast=\"auto\">Embora as certifica\u00e7\u00f5es ecol\u00f3gicas forne\u00e7am refer\u00eancias essenciais, a nossa vis\u00e3o de sustentabilidade vai muito para al\u00e9m delas. Estamos empenhados em promover <\/span><b><span data-contrast=\"auto\">uma mudan\u00e7a sist\u00e9mica na hotelaria<\/span><\/b><span data-contrast=\"auto\">, integrando os princ\u00edpios ESG em todos os aspectos das nossas opera\u00e7\u00f5es.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\"> <\/span><\/p>\n<p style=\"text-align: center;\"><b><span data-contrast=\"none\">Atingir os objectivos de redu\u00e7\u00e3o de carbono<\/span><\/b><\/p>\n<p><span data-contrast=\"auto\">A Accor est\u00e1 a trabalhar ativamente para o nosso compromisso de <\/span><b><span data-contrast=\"auto\">Carbono Zero L\u00edquido <\/span><\/b><span data-contrast=\"auto\">at\u00e9 2050, em linha com o Acordo de Paris. Os hot\u00e9is da nossa carteira implementam sistemas energeticamente eficientes, fazem a transi\u00e7\u00e3o para fontes de energia renov\u00e1veis e optimizam o isolamento dos edif\u00edcios para reduzir a pegada de carbono.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Al\u00e9m disso, integramos a sustentabilidade nos projectos de novas propriedades, assegurando que todos os futuros desenvolvimentos cumprem normas ambientalmente respons\u00e1veis. A ilumina\u00e7\u00e3o energeticamente eficiente, os term\u00f3statos inteligentes e a utiliza\u00e7\u00e3o de materiais reciclados na constru\u00e7\u00e3o s\u00e3o apenas alguns exemplos de como estamos a causar um impacto duradouro.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>    \n\t\t\t    \n\t\t\t<div class=\"col-lg-6 order-first order-lg-last mb-7 mb-lg-0\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.myallmeeting.com\/wp-content\/uploads\/2025\/07\/ESG-ACCOR-1-953x600.jpg\" width=\"953\" height=\"600\" alt=\"\" loading=\"lazy\" class=\"w-100\" \/>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- END OF : Composant : block-periscope-theme-section-composant-33-texte-image.php -->\n\n\n<!-- START OF : Composant : block-periscope-theme-section-composant-33-texte-image.php -->\n<div class=\"text-image fs-wysiwyg mb-8 mb-lg-12\" data-component=\"33-texte-image\">\n\t<div class=\"container-fluid\" style=\"--bs-gutter-x: 0\">\n\t\t<div class=\"row\" style=\"--bs-gutter-x: 0\">\n\t\t\t\t\t\t<div class=\"col-lg-6 mb-7 mb-lg-0\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.myallmeeting.com\/wp-content\/uploads\/2025\/07\/ESG-ACCOR-6-953x600.jpg\" width=\"953\" height=\"600\" alt=\"\" loading=\"lazy\" class=\"w-100\" \/>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"col-lg-6\">\n\t\t\t\t<div class=\"text-image__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fs-wysiwyg\">\n\t\t\t\t\t\t<p style=\"text-align: center;\"><b><span data-contrast=\"none\"> Iniciativas alimentares sustent\u00e1veis<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:40}\"><\/span><\/p>\n<p><span data-contrast=\"auto\">Com mais de <\/span><b><span data-contrast=\"auto\">200 milh\u00f5es de refei\u00e7\u00f5es servidas anualmente<\/span><\/b><span data-contrast=\"auto\">, estamos a transformar as nossas opera\u00e7\u00f5es de alimentos e bebidas:<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Obten\u00e7\u00e3o de <\/span><b><span data-contrast=\"auto\">ingredientes locais, sazonais e org\u00e2nicos <\/span><\/b><span data-contrast=\"auto\">para apoiar a agricultura sustent\u00e1vel<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Reduzindo <\/span><b><span data-contrast=\"auto\">o desperd\u00edcio de alimentos <\/span><\/b><span data-contrast=\"auto\">nas cozinhas atrav\u00e9s de programas de gest\u00e3o de invent\u00e1rio e doa\u00e7\u00e3o orientados por IA<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Eliminar <\/span><b><span data-contrast=\"auto\">os pl\u00e1sticos de utiliza\u00e7\u00e3o \u00fanica <\/span><\/b><span data-contrast=\"auto\">das \u00e1reas de restaura\u00e7\u00e3o e dos espa\u00e7os para eventos<\/span><span data-ccp-props=\"{&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">O desperd\u00edcio alimentar, em particular, \u00e9 uma grande preocupa\u00e7\u00e3o para eventos de grande escala. Estamos a implementar sistemas avan\u00e7ados de rastreio para monitorizar os n\u00edveis de desperd\u00edcio e ajustar os padr\u00f5es de compra em conformidade. Os organizadores de eventos que trabalham connosco podem tamb\u00e9m adaptar os seus menus de modo a dar prioridade a ingredientes sustent\u00e1veis e \u00e0 base de plantas, reduzindo ainda mais a pegada de carbono das suas reuni\u00f5es.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>        \n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- END OF : Composant : block-periscope-theme-section-composant-33-texte-image.php -->\n\n\n<!-- START OF : Composant : block-periscope-theme-section-composant-33-texte-image.php -->\n<!-- INVERSE -->\n<div class=\"text-image fs-wysiwyg mb-8 mb-lg-12\" data-component=\"33-texte-image\" data-reverse=\"oui\">\n\t<div class=\"container-fluid\" style=\"--bs-gutter-x: 0\">\n\t\t<div class=\"row\" style=\"--bs-gutter-x: 0\">\n\t\t\t<div class=\"col-lg-6\">\n\t\t\t\t<div class=\"text-image__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fs-wysiwyg\">\n\t\t\t\t\t\t<p style=\"text-align: center;\"><b><span data-contrast=\"none\"> Alinhamento com as estruturas globais de sustentabilidade<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:40}\"><\/span><\/p>\n<p><span data-contrast=\"auto\">A nossa estrat\u00e9gia segue os princ\u00edpios do <\/span><b><span data-contrast=\"auto\">Acordo de Kunming-Montreal <\/span><\/b><span data-contrast=\"auto\">e do <\/span><b><span data-contrast=\"auto\">Conselho Mundial de Turismo Sustent\u00e1vel (GSTC) <\/span><\/b><span data-contrast=\"auto\">para proteger a biodiversidade e garantir pr\u00e1ticas de turismo sustent\u00e1veis. Estamos empenhados em integrar estas estruturas nas nossas opera\u00e7\u00f5es di\u00e1rias, fazendo da sustentabilidade uma estrat\u00e9gia empresarial fundamental e n\u00e3o uma reflex\u00e3o posterior.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Al\u00e9m disso, colaboramos ativamente com as partes interessadas da ind\u00fastria, decisores pol\u00edticos e comunidades locais para defender uma maior responsabilidade ambiental em todo o sector da hotelaria. Ao estabelecer objectivos ambiciosos e ao comunicar de forma transparente o progresso, estamos a posicionar-nos como l\u00edderes em hotelaria sustent\u00e1vel.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>    \n\t\t\t    \n\t\t\t<div class=\"col-lg-6 order-first order-lg-last mb-7 mb-lg-0\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.myallmeeting.com\/wp-content\/uploads\/2025\/07\/ESG-ACCOR-7-953x600.jpg\" width=\"953\" height=\"600\" alt=\"\" loading=\"lazy\" class=\"w-100\" \/>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- END OF : Composant : block-periscope-theme-section-composant-33-texte-image.php -->\n\n\n<!-- START OF : Composant : block-periscope-theme-section-composant-34-texte-image-slider.php -->\n<div class=\"text-image-slider fs-wysiwyg mb-8 mb-lg-12\" data-component=\"34-texte-image-slider\">\n\t<div class=\"container-fluid\" style=\"--bs-gutter-x: 0\">\n\t\t<div class=\"row\" style=\"--bs-gutter-x: 0\">\n\t\t\t<div class=\"col-lg-6\">\n\t\t\t\t<div class=\"text-image-slider__slider mb-7 mb-lg-12\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"splide\">\n\t\t\t\t\t\t<div class=\"splide__track\">\n\t\t\t\t\t\t\t<div class=\"splide__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"splide__slide\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.myallmeeting.com\/wp-content\/uploads\/2025\/07\/0935_ho_04_p_2048x1536-953x600.jpg\" width=\"953\" height=\"600\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"splide__slide\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.myallmeeting.com\/wp-content\/uploads\/2025\/07\/0935_ho_01_p_2048x1536-953x600.jpg\" width=\"953\" height=\"600\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"splide__slide\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.myallmeeting.com\/wp-content\/uploads\/2025\/07\/aja_p_5460-21-953x600.webp\" width=\"953\" height=\"600\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"splide__slide\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.myallmeeting.com\/wp-content\/uploads\/2025\/07\/2783_ho_03_p_2048x1536-953x600.jpg\" width=\"953\" height=\"600\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"splide__slide\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.myallmeeting.com\/wp-content\/uploads\/2025\/07\/2731_de_05_p_2048x1536-953x600.jpg\" width=\"953\" height=\"600\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"splide__arrows d-none d-lg-block\">\n\t\t\t\t\t\t\t<button class=\"splide__arrow splide__arrow--prev px-lg-3 py-lg-4 px-xl-4 py-xl-5 px-xxl-5 py-xxl-7 position-absolute l-0 bg-white border-0\">\n\t\t\t\t\t\t\t\t<svg width=\"14\" height=\"27\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t<use xlink:href=\"https:\/\/www.myallmeeting.com\/wp-content\/themes\/accor\/assets\/images\/sprite.svg#slider-prev\"><\/use>\n\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t<button class=\"splide__arrow splide__arrow--next px-lg-3 py-lg-4 px-xl-4 py-xl-5 px-xxl-5 py-xxl-7 position-absolute r-0 bg-white border-0\">\n\t\t\t\t\t\t\t\t<svg width=\"14\" height=\"27\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t<use xlink:href=\"https:\/\/www.myallmeeting.com\/wp-content\/themes\/accor\/assets\/images\/sprite.svg#slider-prev\"><\/use>\n\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"text-image-slider__content d-none d-lg-block\">\n\t\t\t\t\t<!-- M\u00eame image -->\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.myallmeeting.com\/wp-content\/uploads\/2025\/07\/aja_p_5179-36-633x398.webp\" width=\"633\" height=\"398\" alt=\"\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"col-lg-6\">\n\t\t\t\t<div class=\"text-image-slider__content mb-7 mb-lg-0\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"fw-semibold lh-xs fs-20 fs-lg-32 ls--25 mb-5\">Iniciativas sustent\u00e1veis em a\u00e7\u00e3o <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fs-wysiwyg\">\n\t\t\t\t\t\t<p><span data-contrast=\"auto\">Para ilustrar a forma como estes princ\u00edpios de sustentabilidade ganham vida, eis algumas propriedades Accor em toda a Europa que incorporam o nosso compromisso:<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/myallmeeting.com\/pt-pt\/hotel\/0935-novotel-paris-centre-bercy\/\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"auto\">Novotel Paris Centre Bercy (Fran\u00e7a)<\/span><\/b><\/a><span data-contrast=\"auto\">: Este hotel com certifica\u00e7\u00e3o ecol\u00f3gica substituiu as garrafas de \u00e1gua de pl\u00e1stico de utiliza\u00e7\u00e3o \u00fanica por bebedouros que oferecem \u00e1gua com ou sem g\u00e1s. Os h\u00f3spedes podem encher as suas pr\u00f3prias garrafas a pedido, reduzindo os res\u00edduos de pl\u00e1stico.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><a href=\"https:\/\/myallmeeting.com\/pt-pt\/hotel\/2731-novotel-zurich-city-west\/\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"auto\">Novotel Zurich City-West (Su\u00ed\u00e7a)<\/span><\/b><\/a><span data-contrast=\"auto\">: Orgulhosamente detentor da certifica\u00e7\u00e3o Green Key, conserva energia atrav\u00e9s de ilumina\u00e7\u00e3o automatizada e controlos clim\u00e1ticos. Os h\u00f3spedes e os participantes em reuni\u00f5es s\u00e3o encorajados a utilizar o aluguer de bicicletas ou os transportes p\u00fablicos locais.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><a href=\"https:\/\/myallmeeting.com\/pt-pt\/hotel\/2783-sofitel-legend-the-grand-amsterdam\/\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"auto\">Sofitel Legend The Grand Amsterdam (Pa\u00edses Baixos)<\/span><\/b><\/a><span data-contrast=\"auto\">: Esta luxuosa propriedade com certifica\u00e7\u00e3o ecol\u00f3gica centra-se na redu\u00e7\u00e3o do desperd\u00edcio de alimentos e na poupan\u00e7a de energia. A sua localiza\u00e7\u00e3o central, perto da esta\u00e7\u00e3o ferrovi\u00e1ria de Amesterd\u00e3o, tamb\u00e9m ajuda os visitantes a optarem por viagens mais ecol\u00f3gicas.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><a href=\"https:\/\/myallmeeting.com\/pt-pt\/hotel\/b4i7\/\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"auto\">M\u00f6venpick Hotel Amsterdam City Centre (Pa\u00edses Baixos)<\/span><\/b><\/a><span data-contrast=\"auto\">: Membro Platinum da Green Globe, este hotel adopta o check-in e check-out sem papel, apoia ativamente o abastecimento local nas suas opera\u00e7\u00f5es de F&amp;B e exemplifica o esp\u00edrito de sustentabilidade de longa data da marca M\u00f6venpick.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><a href=\"https:\/\/myallmeeting.com\/pt-pt\/hotel\/3737-novotel-hamburg-city-alster\/\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"auto\">Novotel Hamburg City Alster (Alemanha)<\/span><\/b><\/a><span data-contrast=\"auto\">: Totalmente envolvido em programas ecol\u00f3gicos, o hotel utiliza processos digitais para reduzir a utiliza\u00e7\u00e3o de papel, promove esquemas de reutiliza\u00e7\u00e3o de toalhas e roupa de cama e estabelece parcerias com servi\u00e7os locais de aluguer de bicicletas. Os h\u00f3spedes que n\u00e3o efectuam a limpeza di\u00e1ria do quarto ganham pontos de fidelidade ALL adicionais, ajudando assim a poupar \u00e1gua e energia.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"6\" data-aria-level=\"1\"><a href=\"https:\/\/myallmeeting.com\/pt-pt\/hotel\/b580-mercure-katowice-centrum\/\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"auto\">Mercure Katowice Centrum (Pol\u00f3nia)<\/span><\/b><\/a><span data-contrast=\"auto\">: Constru\u00eddo com a ecologia e a sustentabilidade em mente, este hotel apresenta uma impressionante parede verde (a maior da cidade) e utiliza materiais naturais em todo o hotel. Este hotel incentiva os h\u00f3spedes a deslocarem-se de transportes p\u00fablicos e o seu restaurante Winestone privilegia os produtos locais.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Cada uma destas propriedades mostra como a nossa vis\u00e3o de hospitalidade respons\u00e1vel est\u00e1 a ser posta em pr\u00e1tica e serve de modelo para outros hot\u00e9is Accor seguirem.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"text-center d-lg-none px-8\">\n\t\t\t\t\t<!-- M\u00eame image -->\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.myallmeeting.com\/wp-content\/uploads\/2025\/07\/aja_p_5179-36-633x398.webp\" width=\"633\" height=\"398\" alt=\"\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>        \n\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- END OF : Composant : block-periscope-theme-section-composant-34-texte-image-slider.php -->\n\n\n<!-- START OF : Composant : block-periscope-theme-section-composant-33-texte-image.php -->\n<!-- INVERSE -->\n<div class=\"text-image fs-wysiwyg mb-8 mb-lg-12\" data-component=\"33-texte-image\" data-reverse=\"oui\">\n\t<div class=\"container-fluid\" style=\"--bs-gutter-x: 0\">\n\t\t<div class=\"row\" style=\"--bs-gutter-x: 0\">\n\t\t\t<div class=\"col-lg-6\">\n\t\t\t\t<div class=\"text-image__content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"fw-semibold lh-xs fs-20 fs-lg-32 ls--25 mb-5\">Moldando o futuro das reuni\u00f5es respons\u00e1veis <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fs-wysiwyg\">\n\t\t\t\t\t\t<p><span data-contrast=\"auto\">\u00c0 medida que lideramos a hospitalidade respons\u00e1vel, o impacto nos clientes MICE \u00e9 claro. O planeamento de eventos sustent\u00e1veis j\u00e1 n\u00e3o \u00e9 apenas uma prefer\u00eancia &#8211; \u00e9 uma expetativa. Ao estabelecerem uma parceria connosco, as empresas obt\u00eam acesso a <\/span><b><span data-contrast=\"auto\">locais ecol\u00f3gicos<\/span><\/b><span data-contrast=\"auto\">, custos operacionais reduzidos atrav\u00e9s da efici\u00eancia energ\u00e9tica e uma melhor reputa\u00e7\u00e3o da marca atrav\u00e9s da lideran\u00e7a em sustentabilidade.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Uma das mudan\u00e7as mais significativas no sector MICE \u00e9 a crescente procura de <\/span><b><span data-contrast=\"auto\">eventos neutros em termos de carbono<\/span><\/b><span data-contrast=\"auto\">. As empresas est\u00e3o cada vez mais \u00e0 procura de formas de compensar as suas emiss\u00f5es e n\u00f3s estamos a facilitar esta transi\u00e7\u00e3o atrav\u00e9s das nossas iniciativas inovadoras de sustentabilidade. Quer seja atrav\u00e9s de ferramentas de controlo da pegada de carbono, estrat\u00e9gias de redu\u00e7\u00e3o de res\u00edduos ou parcerias com fornecedores de energia ecol\u00f3gica, damos aos organizadores de eventos os recursos de que necessitam para fazerem escolhas mais respons\u00e1veis.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Para al\u00e9m das considera\u00e7\u00f5es ambientais, o nosso compromisso com a <\/span><b><span data-contrast=\"auto\">responsabilidade social <\/span><\/b><span data-contrast=\"auto\">tamb\u00e9m est\u00e1 a moldar o futuro das reuni\u00f5es. Damos prioridade \u00e0 diversidade e \u00e0 inclus\u00e3o, assegurando que todos os espa\u00e7os para eventos s\u00e3o acolhedores e acess\u00edveis. Esta abordagem hol\u00edstica ao ESG garante que as empresas que organizam eventos nas nossas propriedades n\u00e3o est\u00e3o apenas a reduzir a sua pegada de carbono, mas tamb\u00e9m a promover um impacto social positivo.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>    \n\t\t\t    \n\t\t\t<div class=\"col-lg-6 order-first order-lg-last mb-7 mb-lg-0\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.myallmeeting.com\/wp-content\/uploads\/2025\/07\/francesco-gallarotti-ruQHpukrN7c-unsplash-953x600.jpg\" width=\"953\" height=\"600\" alt=\"\" loading=\"lazy\" class=\"w-100\" \/>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<!-- END OF : Composant : block-periscope-theme-section-composant-33-texte-image.php -->\n\n\n<div class=\"container fs-wysiwyg mb-5\">\n<p class=\"has-text-align-center\"><\/p>\n<\/div>\n\n<div class=\"container fs-wysiwyg mb-5\">\n<p class=\"has-text-align-center\"><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00c0 medida que as empresas e os organizadores de eventos procuram locais que se alinhem com os seus valores ambientais, sociais e de governa\u00e7\u00e3o (ESG), a Accor est\u00e1 a responder ao desafio.<\/p>\n","protected":false},"featured_media":21783943,"menu_order":0,"template":"","periscope_categorie_tax":[],"class_list":["post-21854291","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<title>Como a Accor est\u00e1 a transformar o MICE com compromissos ESG - 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